Privacy Policy

We want to make sure you understand what personal data we may collect about you when you interact with Reckitt and its group of companies (Reckitt, we, us and our), how we use your personal data, and how we keep it safe. Personal data means data from which you can be identified directly (e.g. your name) or indirectly (e.g. your IP address).

This privacy notice applies to:

• visitors to our websites.
• online customers of our products and services.
• individuals who contact, or are contacted by, us.
• individuals who interact with us (e.g. via our social media pages).

We may change this privacy notice from time to time. This privacy notice was last updated in June 2026. We encourage you to review this privacy notice periodically. 

If you have any questions about the processing of your personal data, feel free to get in touch via one of the methods set out in the 'Contact Us' section below.

We are Reckitt. Home to the world's most loved and trusted hygiene, health and nutrition brands. Each of our products is designed to meet people’s needs, and to help us all lead better lives.

A diverse, global team of about 40,000 people, we are united by a single, shared purpose: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.

For more information about Reckitt, our brands, products, local companies and our presence in your country, please visit www.reckitt.com.

To see which Reckitt company is primarily responsible as controller of your personal data, see the 'Contact us' and 'Data controller' sections below.

We collect your personal data from different sources. We may combine information that we have about you from these different sources. 

We may collect your personal data directly from you, such as when you:

• visit or use our websites or mobile applications.
• buy one of our products online.
• enter a competition, promotion or complete a survey. 
• provide it to us, or interact with us directly, e.g. when you get in touch for customer support, when you register on one of our digital platforms, sign up to our newsletters or when you indicated your profiling and targeting preferences.

We may collect your personal data from other sources such as:

• Our trusted business partners – e.g. operators of loyalty programmes.
• Third party advertising partners.
• Data brokers.
• Public sources – e.g. open source, public domain registers.
• From third party websites that use our cookies.
• Social media platforms (such as Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok) where they provide us with advertising-related services.

We also collect your personal data while monitoring:

• our technology tools and services, including our websites and email communications sent to and from us.
• other websites – this may include your public personal data, for example when we monitor digital conversations on public platforms to understand what people are saying about us or the consumer goods industry more generally. 

Children

We do not knowingly collect personal data relating to children. Most of our websites, products and services are not directed towards children under 16 years old. We request that children below the age of 16 do not provide personal data to us. If you are the parent or legal guardian of a child under 16 who you believe has provided personal data to us, please contact us to have the information deleted.

The personal data that we process includes: 

• Basic information – such as your name, age, date of birth, gender.
• Contact information – such as your postal address, email address, phone number, social media username and profile.
• Order information – where applicable, this may include your payment information (e.g. payment card details), your online purchase history, fulfilment and shipping related information, after-purchase related information (e.g. returns, refunds).
• Product use information – information related to your use of our products including opinions, reviews and feedback.
• Marketing and Communications information – such as your preference in receiving marketing from us and our third parties and your communication preferences, feedback and survey responses.
• Consumer insight information – such as your perceptions, attitudes and interests.
• Health information – such as health status and health conditions, medical or treatment history or health information inferred from information you have provided to us.
• Audio Visual information – any photographs or video recordings in which you appear and call recordings.
• Technical information– such as:
  • information about the device you use to interact with us (including the type of browser and operating system and version you use, unique device identifier, hardware model and mobile network information).
  • information from your visits to this website, including access times (including time zone settings and location), pages viewed, URLs clicked on, your IP address and the pages you visited before and after navigating to this website. 
  • when emails and messages sent by us were opened.
  • social media tracking pixels that allow platforms such as Facebook and Twitter to interact with this website and give feedback on your actions; and
  • other identifiers such as Google ID to allow us to carry out different marketing campaigns.
• Other information you provide to us– including via:
  • email communications and social media direct messages.            
  • registration forms when you register for an online event.

For each of our purposes, we have included the legal basis we rely upon to process your personal data. See ‘On what basis do we use your personal data?’ for more information about each of these legal bases.

We use your personal data for the following purposes:

• Providing you with customer services including:
  • notifying you about changes to our terms and policies, security alerts and administrative messages
  • responding to requests and enquiries you send us

Our legal basis for this processing activity is legitimate interest.

• managing any adverse events relating to our products

Our legal basis for this processing activity is consent if we collect special category data.

• To learn about your likes, dislikes, and preferences to create profiles and personalise your experience:
  • we may use your personal data to learn and predict your preferences, interests or behaviour relating to our products and services. We will ask for your consent to profile you where we are required to by applicable law.
  • we also use this information to personalise your online experience with our content and advertisements (e.g. through Custom Audiences and Lookalike Audiences), to find new audiences with similar interests and to develop internal marketing strategy and business intelligence.

Where required, our legal basis for this processing activity is consent. Otherwise, our legal basis for this processing activity is legitimate interest.

• Providing you with services, such as:
  • sending you information about your online product purchases (e.g. order confirmation), product safety information and recalls
  • registering and managing your account on our website
  • providing online shopping services including order fulfilment, product delivery and product returns or refunds

 Our legal basis for this processing activity is performance of a contract.

• Sending you marketing communications, e.g.:
  • about our latest offers, promotions (such as prize draws, contests, cash back initiatives and give-aways), events, polls or other information related to our products and services.
  • to personalise online marketing communications and digital advertising content, and show you our products and services that we think you may be interested in.

We will always obtain consent for marketing where required by law. You can ask us to stop sending you marketing messages at any time by contacting us.

•  Show you interest-based adverts

 Our legal basis for this processing activity is consent.

• To improve our business and operations, e.g.:
  • to send you surveys regarding your satisfaction with your online shopping experience and purchased products and/or services.
  • to monitor and analyse trends, usage and activities in connection with testing, developing, evaluating and improving our products and services.
  • to manage our network and information systems security, including this website.
  • for internal purposes such as auditing, data analysis and research to help us deliver and improve our digital platforms, content and services.
  • to improve our products and services and our communications to you.

Our legal basis for this processing activity is legitimate interest.

• For compliance, security and legal reasons, e.g. to:
  • comply with applicable laws, rules, regulations, guidance, codes and industry and professional rules and regulations.
  • comply with legal investigations or to conduct internal investigations.
  • respond to demands or requests from regulators, governments, courts and law enforcement authorities, including any court or authority orders, subpoenas or warrants.
  • exercise or enforce our rights, and to protect or defend against claims in legal proceedings.
  • investigate and take action against illegal or harmful behaviour of users.

Our legal basis for this processing activity is legal obligation.

We may also anonymise your personal data so that it can no longer be associated with you, and you cannot be identified. We might do this, for example, to check what percentage of our users access a specific feature on our websites.

Data privacy law sets out several different reasons which a company may rely on to collect and use your personal data.  See ‘How do we use your personal data?’ for information about the legal bases we rely upon to use your personal data for each of our purposes for processing. 

We use your personal data for the following reasons:

• To comply with legal and regulatory obligations. 
• For legitimate business purposes. Using your personal data helps us to operate and improve our business and minimise any disruption to the services that we may offer to you. It also allows us to make our communications with you more relevant and personalised, and to make your experience of our products and services effective.
• Because you have given your consent. At times we may ask for your consent to allow us to use your personal data for one or more purposes. See ‘Your rights’ for information about the rights that you have if we process your personal data based on your consent.
• To perform a contract with you: we may need to process your personal data to provide a product or service you request.
• For the establishment, exercise or defence of legal claims or proceedings.
• Because it is necessary for reasons of substantial public interest, based on applicable laws.

We will always keep your personal data for the period required by law, to provide you with access to services you have requested, and for as long as it is necessary and relevant for our purposes of processing (see ‘How do we use your personal data?’). We will also keep your personal data where we need to do so in connection with legal action or an investigation involving us.

When we no longer need to use your personal data, it is removed from our systems and records, or anonymised so that you can no longer be identified from it.

We may share your personal data with:

• members of the Reckitt group of companies.
• the following trusted third parties: 
  • selected suppliers, including:
    • companies which we partner with to undertake marketing campaigns.
    • marketing agencies, market research companies, social media platforms, data exchanges, data collaboration platforms and demand side platforms and advertising partners.
    • e-commerce fulfilment partners, online payment system providers and merchants who sell our products.
    • suppliers of technology and data services such as hosting and technical support.
  • analytics and search engine providers that assist us in the improvement and optimisation of our websites.
  • third parties in connection with the sale or re-organisation of all or any part of our business.
  • our professional advisors and auditors.
• courts, regulators, government agencies and law enforcement authorities.

See ‘Protecting your personal data' for information on how we keep your personal data secure when sharing it with others.

Your personal data may be processed by Reckitt, its affiliated companies and the third parties described in the ‘With whom do we share your personal data?’ section above anywhere in the world, including in countries where data privacy laws may not be equivalent to, or as protective as, the laws in your home country. These countries include the United States.

We will implement appropriate measures to ensure that your personal data remains protected and secure when it is transferred outside of your home country, in accordance with applicable data protection laws. These measures include data transfer agreements implementing standard data protection clauses and/or the UK Addendum (as applicable). You can find more information about data transfer agreements here.

When we use a third-party service provider, they are carefully selected and required to use appropriate measures to protect the confidentiality and security of personal data. 

We use a variety of security measures and technologies to help protect your personal data from unauthorised access, use, disclosure, alteration or destruction consistent with applicable data protection laws. 

The transmission to us of information via the internet or a phone network connection may not be completely secure, and any transmission is at your own risk.

From time to time, we may provide links to websites or mobile applications that are not owned or controlled by us. This privacy notice does not apply to those websites. If you choose to use those websites, please check the legal and privacy statements posted on each website or mobile application you access to understand their privacy practices. 

This website uses technology called "cookies" which allow us to recognise and respond to you as an individual. You can choose to accept or decline cookies. 

If you do choose to decline cookies, not all elements of this website may function as intended, so your website experience may be affected. For more information about our use of cookies, please see our Cookie Policy which can be found here.

If you are in the United Kingdom or the European Economic Area, you may be entitled to:

• object to the processing of your personal data. 
• opt out from processing of your personal data for direct marketing purposes.
• ask us about the processing of your personal data, including to be provided with a copy of your personal data.
• request the correction and/or deletion of your personal data.
• request the restriction of the processing of your personal data. 
• withdraw your consent to the processing of your personal data (where we are processing your personal data based on your consent).
• request receipt or transmission to another organisation of the personal data that you have provided to us; and
• complain to your local supervisory authority if your privacy rights are violated, or if you have suffered because of the unlawful processing of your personal data. If you are in the UK, the UK’s data supervisory authority (the Information Commissioner’s Office) can be reached here. If you are in the EEA, the list of supervisory authorities can be found here

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details in the 'Contact Us' section below. If you are still unhappy with how we've used your data after raising the complaint with us, you can also complain to the ICO as above. 

We may also need to take reasonable steps to verify your identity before responding to a request. If we are unable to verify you, we may be unable to respond to your requests. 

In some cases, we may be able to refuse your request on the basis of applicable law, but we will let you know the reasons why. Depending on applicable law, you may have the right to appeal our decision to deny your request. We will provide information about how to exercise that right in our response denying the request.

You can contact us to exercise your rights.

Where you are given the option to share your personal data with us, you can always choose not to do so.  

If you object to the processing of your personal data, or if you have provided your consent to processing and you later choose to withdraw it, we will respect that choice in accordance with our legal obligations.  

This could mean that we are unable to perform the actions necessary to achieve the purposes of processing described (see ‘How do we use your personal data?’) or that you are unable to make use of the services and products offered by us. After you have chosen to withdraw your consent we may be able to continue to process your personal data to the extent required or otherwise permitted by law.

If you would like to access your personal data or exercise your rights, you can submit your request online via the online data request form.

If you have questions or requests about the processing of your personal data, or need additional information, you can contact us at: 

Email: PrivacyOffice@reckitt.com.

Post: Reckitt Global Privacy Office, Turner House, 103-105 Bath Road, Slough, United Kingdom SL1 3UH.

RB UK Commercial Limited, a company registered in England under registration number 08784077, and registered address 103-105 Bath Road, Slough, SL1 3UH, United Kingdom, is the controller of your personal data.